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Sources

Bibliographie

01 Documentaire et sources audiovisuelles

02 Ouvrages et articles académiques (cadre théorique)

2.1 — Capital de marque (brand equity)

  • Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. The Free Press. https://archive.org/details/managingbrandequ00aake
  • Aaker, D. A. (1996). Building strong brands. The Free Press.
  • Kapferer, J.-N. (2008). Les marques, capital de l’entreprise : créer et développer des marques fortes (4ᵉ éd.). Eyrolles.
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101
  • Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4ᵉ éd.). Pearson Education.

2.2 — Capital de marque appliqué au sport

  • Gladden, J. M., Irwin, R. L., & Sutton, W. A. (2001). Managing North American major professional sport teams in the new millennium: A focus on building brand equity. Journal of Sport Management, 15(4), 297–317.
  • Gladden, J. M., & Milne, G. R. (1999). Examining the importance of brand equity in professional sport. Sport Marketing Quarterly, 8(1), 21–30. https://doi.org/10.1177/106169349900800103
  • Gladden, J. M., Milne, G. R., & Sutton, W. A. (1998). A conceptual framework for assessing brand equity in Division I college athletics. Journal of Sport Management, 12(1), 1–19. https://journals.humankinetics.com/view/journals/jsm/12/1/article-p1.xml
  • Ross, S. D. (2006). A conceptual framework for understanding spectator-based brand equity. Journal of Sport Management, 20(1), 22–38.

2.3 — Diffusion de l’innovation et isomorphisme institutionnel

  • DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160. https://www.jstor.org/stable/2095101
  • Rogers, E. M. (2003). Diffusion of innovations (5ᵉ éd.). Free Press.

2.4 — Communautés de marque et glocalisation

  • Muñiz, A. M., Jr., & O’Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412–432. https://doi.org/10.1086/319618
  • Robertson, R. (1995). Glocalization: Time-space and homogeneity-heterogeneity. In M. Featherstone, S. Lash, & R. Robertson (dir.), Global modernities (p. 25–44). Sage Publications.

2.5 — Marketing du sport (sources françaises)

  • Bouchet, P., & Hillairet, D. (2008). Marketing du sport et performance des organisations sportives : entre logique marchande et logique sportive. Revue Française de Gestion, 187(7), 19–34. https://doi.org/10.3166/rfg.187.19-34
  • Desbordes, M., & Falgoux, J. (2017). Organiser un événement sportif (5ᵉ éd.). Eyrolles.
  • Desbordes, M., Ohl, F., & Tribou, G. (2004). Marketing du sport (3ᵉ éd.). Economica.
  • Tribou, G., & Augé, B. (2017). Management du sport : marketing et gestion des clubs sportifs (5ᵉ éd.). Dunod.

03 Structure économique et juridique de la NFL

04 Rapports et données économiques (valorisation et sponsoring)

4.1 — Classements Forbes 2025

4.2 — Données Sportico

4.3 — Brand Finance

4.4 — SponsorUnited et données de sponsoring

05 Jerry Jones et l’histoire de la franchise

5.1 — Rachat de 1989 et trajectoire de la franchise

5.2 — Le conflit juridique NFL Properties / Cowboys (1995-1996)

5.3 — Origine du surnom « America’s Team »

06 La NFL contemporaine : internationalisation, contenus et partenariats

6.1 — Global Markets Program

6.2 — Programme « Rivalries » (Nike × NFL, 2025)

6.3 — Collaboration lululemon × NFL (2025)

6.4 — American Express, partenaire paiement officiel (2026)

6.5 — Audiences record du Thanksgiving 2025 (Cowboys-Chiefs)

07 Franchises et communautés locales (études de cas)

7.1 — Kansas City Chiefs

7.2 — Los Angeles Rams

7.3 — San Francisco 49ers

7.4 — Las Vegas Raiders

7.5 — Stades (références techniques)

7.6 — Green Bay Packers

7.7 — Buffalo Bills

7.8 — New Orleans Saints

7.9 — Detroit Lions

08 Sources institutionnelles et sites officiels